Wondereur transforms how ownership is experienced – beyond the world of art – by leveraging technologies such as augmented reality to push the concept of linking storytelling, collecting and technology. Wondereur links content creation and e¬commerce. The company is currently focused on building and presenting visual storytelling, in the form of weekly photojournalistic essays that are featured exclusively on its digital platforms. The stories reveal the inspiration, dreams and struggles of contemporary artists, whose art readers can buy directly from the iPad app. Wondereur is a Webby Awards 2014 Official Nominee and a Gold winner of the 2012 Canadian Online Publishing Awards.


Wondereur participated in the second cohort of IDEABOOST with its iPad and web app that invites you to explore their world through the lens of today’s artistic visionaries and creative risk-takers. Escape into a hidden world as users encounter the stories and moments that take them closer to the source of art and creativity. Each week, a new story unfolds and art world insiders introduce a body of work that is made available for purchase to Wondereur readers.

Wondereur promises to dazzle and delight with the highest standards of photojournalism, storytelling and interactive design. Published by a team of passionate designers, journalists and entrepreneurs in Toronto, Canada, Wondereur is more than a magazine. It is a journey, an adventure, a movement that aims to deepen our relationship to artists and support them on their quest to show us the world through their eyes.

By combining an intimate photo story and a pop-up art store, Wondereur revolutionizes the way people buy art. Users discover who to invest in now and get to know the artist in a more personal, meaningful way. This is a first in both the art and digital worlds.



We're rated close to five stars in the app store, and have lots of love from users in the reviews:

  • "I can spend hours here!" – Sean Scorchez
  • "I felt I had been let into a personal space that few are allowed into." – C&Oz
  • "One app that will not get cut from my iPad." – CourtenayDavidson
  • "Pure awesomeness!" – Chicachicapowpow

Wondereur's media notices have been pretty good, too:

  • "Sleek and stylish... an ultra-modern museum for tech lovers." – Trendhunter
  • "It's fab and it's free." – Deidre Kelly, the Globe and Mail
  • "Cool new app selling art but also showing each artist's process and inspiration." – Goop by Gwyneth Paltrow
  • "A great way for curious readers to learn about current artists' work without the invisible, yet palpable feeling that often separates art insiders from the rest of us." – PadGadget
  • "I'm fascinated with Wondereur." – DesignMom

An Interview With Co-Founders Olivier Berger and Sophie Perceval 


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