Taproot Publishing Inc., launched in mid-2016 as Taproot Edmonton, is committed to building what comes next in local news. Our ambition is to build a thriving business model & approach to engagement in our hometown of Edmonton, Alberta, Canada, that can be transplanted elsewhere, to strengthen local journalism everywhere.
The reason we exist is to help our community understand itself better. We achieve that by publishing high quality original stories written and edited by local people who understand the Edmonton context. To ensure our stories truly serve Edmontonians, we start with our community's curiosity. We pay attention and keep our community informed, which is an effective way to spark their curiosity.