Think Dirty

Think Dirty

Think Dirty™ is a mobile-first, social commerce platform that empowers ingredient-concious beauty shoppers to shop safest products. 


Think Dirty® is the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. It’s an independent source that allows you to compare products as you shop. Just scan the product barcode and Think Dirty® will give you easy-to-understand info on the product, its ingredients, and cleaner options.

Our mission is to be the trusted go-to source for more information and options for toxin-free personal products. We are the Rotten Tomatoes of all skin care and personal care products: from makeup to shampoo, soap, toothpaste and nail polishes.

With over 4M unique scans, Think Dirty™ ranked #1 Health and Fitness app in Canada, Hong Kong, Belgium, and the Netherlands. 

Think Dirty™ entered the third cohort of ideaBOOST with the mission of becoming the trusted go-to source for more information and options for toxin-free personal products. They were seeking more media and public exposure, and advice on how best to further develop the product.


App Central Thinking dirty this week on App Central see episode here

Global News BC In depth: What’s in your make-up?

CityTV New App Reveals Ingredients in Beauty Products

Omni News (Cantonese) 護理產品手機程式 Mobile App for Personal Care Products

Global News  Canadian app rates ‘dirty’ ingredients in cosmetics and personal care products 


Huffington Post Healthy Living  Think Dirty App Could Clue Consumers In To Chemicals In Makeup

Grist  New app lets you quickly scan cosmetics to see if they’re potentially toxic

Ecouterre  Demystify Cosmetics Labels With “Think Dirty” Smartphone App  Think Dirty app invites women to investigate their beauty products

The Toronto Egotist Think Dirty...30 days of dirty for the Breast Cancer Fund

Ad Week Think Dirty App Scans Your Personal Care Products Looking for Toxins Teaming with Breast Cancer Fund at launch 

Globe and Mail Six startups win $50,000 Spin Master prize for innovation 

The Next Web Issue v1.2 – Startups to follow 


For more info, visit us at 



Twitter: @thinkdirty

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