Think Dirty

Think Dirty™ is a mobile-first, social commerce platform that empowers ingredient-concious beauty shoppers to shop safest products.

PRODUCT DESCRIPTION:

Think Dirty® is the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. It’s an independent source that allows you to compare products as you shop. Just scan the product barcode and Think Dirty® will give you easy-to-understand info on the product, its ingredients, and cleaner options.

Our mission is to be the trusted go-to source for more information and options for toxin-free personal products. We are the Rotten Tomatoes of all skin care and personal care products: from makeup to shampoo, soap, toothpaste and nail polishes.

With over 4M unique scans, Think Dirty™ ranked #1 Health and Fitness app in Canada, Hong Kong, Belgium, and the Netherlands.

Think Dirty™ entered the third cohort of ideaBOOST with the mission of becoming the trusted go-to source for more information and options for toxin-free personal products. They were seeking more media and public exposure, and advice on how best to further develop the product.